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Is it What You Know or Who You Know?
26 December 2010 — Building a community can help build your business. I mean, if you believe Steve Jobs or something. I use a Mac and I’m pretty much a snob about it. If I believe Steve Jobs, it’s not about the product as much as it is about the other people who use the product. According to Apple’s advertising, they are cool. Therefore by association, that makes me cool. The same thought process can be said for other… Continue
Location, Location, Location!
14 November 2010 — Avoid the Corner of Death! You’ve got a great logo for your website. Where’s the most effective location for it? Where’s the most common location? According to neuromarketing.com, the WORST place is also the most common: the lower right corner. In fact, it’s so bad, it’s been nicknamed “the corner of death” by facial coding expert Dan Hill. Yet, websites, TV ads, print media and mailers tend to plant their logos or brand identity in… Continue
Inserting a Google Map into Your Site
2 November 2010 — There is an easy way and a hard way to do this. This post will show you how to quickly embed code from Google maps, as well as how to roll out the code yourself, giving you more control. The Easy Way If you go to Google Maps and enter in an address, you will be presented with a tiny little option in the upper right corner called “Link”. You can click on this, and… Continue
Taking Social Media Too Far?
1 November 2010 — The more common things become, the easier it is for us to take them for granted, or even take them too far. The video below is a roast on the proliferation of social media and social networking. Wondering if anyone out there has stories of people who have maybe taken "staying connected" just a bit too far. Continue
Video Explanation is a Treat for Learners on the Prowl
29 October 2010 — Don’t get tricked into doing more work. Use video explanation; it’s a treat. In honor of Halloween, and our unhealthy simultaneous celebration of gore and candy, I’m bringing out Common Craft’s Guide to Surviving a Zombie Attack. Common Craft is a great website that specializes in explanation. Video explanation, in plain English. It’s a dream come true for visual learning types. Common Craft offers three minute video explanations on a bevy of subjects from augmented… Continue
Maximizing Social Media Tips: Twitter
13 October 2010 — Are you trying to keep a pulse on your technical community? Are you trying to keep everybody updated on your marathon training progress? Twitter can be a valuable tool to provide short updates to your group of followers. The following are some tips that will help you maximize your use of this tool. Tweet with a Purpose Just like with any publication, you need to have a purpose and an overall theme to your tweets.… Continue
To Tweet or Not to Tweet
12 October 2010 — Is Twitter a waste of your time? Let’s say you own a small business and you want to wallow in the free publicity that comes with social media. So, you hop on Twitter. Ever wonder what the chances are of your tweet being retweeted? Or how about getting a reply? Is the time invested worth the outcome? Social media analyzer Sysomos examined 1.2 billion tweets in the last two months. Of those, a whopping 71%… Continue
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