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21 June 2010 — “I just don’t trust the Internet with our banking information.” I heard this quote just the other day when working with a non-profit organization. So, when fundraising, they asked potential donors to hand write a check and mail it, providing their own envelope and postage. There are so many more payment processessing options than the old 'check in the mail' system. If you want to receive money, make it easy for people to give it.… Continue
Not your Mother’s Coupons
20 May 2010 — I love coupons. Correction: I love saving money. It’s a consumer high. I hate clipping and filing coupons. What’s with that coupon pouch anyway? According to a recent survey, nearly 99% of us throw out the coupons that are delivered to us or come in the newspaper. However, nearly 45 million consumers have abandoned the pouch and have switched to online coupons. Coupology.com is a new site that drives consumers toward the best deals and… Continue
Show and Tell
12 May 2010 — My high school English teacher used to say, “Show us, don’t tell us.” She was talking about the art of creative writing. Today, marketers are taking that same advice to the bank. According to a recent study from video ad network BrightRoll, video is the fastest-growing online advertising format. Studies show a 40 percent growth rate in 2010 alone. More than half of the agency executives who participated in the study indicated that video was… Continue
Educate Me
21 March 2010 — I tried to buy two things this week. I had two different experiences. One was a scintillating, successful shopping experience and the other a complete failure; all because of the beauty of the Internet. Research can be a powerful marketing tool. All I wanted was to find a cheap plane ticket. Historically, the airline industry befuddles me. Just before purchasing a ticket I panic with questions like, “When is the best time to buy a… Continue
SEO in a Nutshell
18 January 2010 — I am amazed at all of the people out there claiming to be SEO specialists. First of all, it is pretty easy to call yourself one, as there is no requirements to do so. Secondly, I find it funny because all you ever need to know about SEO can be summarized in a quick blog post. Now I do understand that on very large sites, an SEO "specialist" could be invaluable because of the sheer… Continue
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What is a Landing Page?
10 July 2009 — We are all familiar with homepages for a website. However, sophisticated websites also employ what are known as "Landing Pages." A landing page is a single page designed for a single purpose, to orient a particular group of people towards a particular action. For example, if you are a construction company, you may deal with general contractors as well as homeowners. Which group do you target your homepage? Well, both, I suppose. However, you should… Continue
Why Blogs Help Business
4 April 2009 — People everywhere are blogging, and they are becoming an extremely affordable tool for marketing your business. A blog can be monetized with advertisements, but there are also a number of other ways that income can be increased with a blog, create more opportunities, and build up interest in your company. The following are a list of reasons why you should consider blogging for your business: Blogs can increase traffic to your business site. We all… Continue
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