eMarketing Blog

How to Leverage Search Engines for Marketing

24 March 2009 — It has been discovered that as much as 80% of all web interactions begin with a search engine (www.pewinternet.org). On the search engine page, there are what are called "organic results", or those results that show up naturally, and "sponsored results", or those results that people pay to have placed at the very top or in the sidebar. Organic results show up where they do based on a complex algorithm that is unique to each… Continue

3 Comments |

emarketing, seo

8 Ways to Promote & Market Your Website

17 March 2009 — Just as getting a PO Box does not immediately generate business, setting up an online presence will not immediately generate business. Once you have a website up and running, the next thing to do is market that website for maximum visibility. What follows are 10 ways to promote and market your website. Regularly update the content. With a "what's new" or "upcoming events" section on your site, there will easily be a way for you… Continue

11 Comments |

small business, emarketing

Introduction to Web Analytics

26 February 2009 — There is a plethora of analytics software that is able to be installed on your website, providing valuable data to help you analyze your web audience. One of the most popular is Google Analytics, and it offers a slew of valuable data. What follows is a brief explanation of the various types of data that you can receive through this great tool: Page Views: This is a raw number that is increased every time a… Continue