SEO Blog
ExpressionEngine Pinging for SEO and Marketing
8 May 2010 — Pinging expressionengine.com whenever you post a new weblog entry just might help out your SEO, or at least draw more attention to your site. Today I stumbled across a feature of ExpressionEngine that I hardly paid attention to before. It started as I was reviewing my Google Analytics report for this website, and noticed that one of my top 5 traffic sources was from expressionengine.com. Out of curiousity, I went to expressionengine.com, and tried to… Continue
Expression Engine Development and SEO
23 April 2010 — A little over a month ago I wrote an article titled "Expression Engine has a space here", explaining why I am deliberately spelling the word "ExpressionEngine" incorrectly, on order to reach out to more clients. Since that time, I have continued to pursue other methods of SEO, and am happy to report a result of my efforts. Goal Attained I have reached my goal of being on Google search results page #1 for ExpressionEngine Development.… Continue
Expression Engine Has a Space Here
8 March 2010 — A coworker of mine asked me today why "ExpressionEngine" is spelled with two words all over my site ("Expression Engine"). While many people incorrectly assume that ExpressionEngine is two words, I have actually intentionally misspelled it, and for a very specific reason. First of all, I will preface this by stating what ExpressionEngine is. It is a content management system that is adored by developers around the world for its ease of use, flexibility, and… Continue
SEO with ExpressionEngine: Description Meta Tag
28 February 2010 — What is the Description Meta Tag? Meta tags are set within the head of the web document, which means that they will not appear to the viewer of your webpage. They are there for various reasons, but usually for search engines or other technical reasons. One of these tags is called the description meta tag, and it has some very specific purposes. I am assuming that search engines used to read this meta tag’s content… Continue
SEO with ExpressionEngine: Page Titles
16 February 2010 — On November 13, 2008, Google published a Search Engine Optimization Starter Guide. As an ExpressionEngine developer, I began thinking about how I could leverage ExpressionEngine to improve my search engine rankings according to this guide. As a result, I will be posting a series of posts as I push my way through this document, one tip at a time, and describe how ExpressionEngine can improve your SEO. Create Unique, Accurate Page Titles The <title> tag… Continue
SEO in a Nutshell
18 January 2010 — I am amazed at all of the people out there claiming to be SEO specialists. First of all, it is pretty easy to call yourself one, as there is no requirements to do so. Secondly, I find it funny because all you ever need to know about SEO can be summarized in a quick blog post. Now I do understand that on very large sites, an SEO "specialist" could be invaluable because of the sheer… Continue
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6 Steps to Link Building
23 April 2009 — Link building, an essential part of any SEO strategy, is the act of building up links from other sites to your own. In the past, people used strategies such as purchasing links, only to be penalized by some search engines for trying to "beat the system." With today's search engines, such as Google, a successful link-building plan cannot cut corners, or the artificial results will not last long. What follows are six steps that will… Continue
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