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21 June 2010 — “I just don’t trust the Internet with our banking information.” I heard this quote just the other day when working with a non-profit organization. So, when fundraising, they asked potential donors to hand write a check and mail it, providing their own envelope and postage. There are so many more payment processessing options than the old 'check in the mail' system. If you want to receive money, make it easy for people to give it.… Continue
Not your Mother’s Coupons
20 May 2010 — I love coupons. Correction: I love saving money. It’s a consumer high. I hate clipping and filing coupons. What’s with that coupon pouch anyway? According to a recent survey, nearly 99% of us throw out the coupons that are delivered to us or come in the newspaper. However, nearly 45 million consumers have abandoned the pouch and have switched to online coupons. Coupology.com is a new site that drives consumers toward the best deals and… Continue
Marketing Showdown: iPhone vs. Droid
15 May 2010 — If Verizon doesn't come out with the iPhone soon, I'm going to be in a bit of a pickle. You see, I've been renewing a Sprint PCS contract ever since my first cell phone, and quite honestly, I'm ready to jump ship. The coverage is not bad, but it's not perfect either. According to continual consumer reports issues, Verizon continues to with the war on service availability. To back up the facts, there are many… Continue
Show and Tell
12 May 2010 — My high school English teacher used to say, “Show us, don’t tell us.” She was talking about the art of creative writing. Today, marketers are taking that same advice to the bank. According to a recent study from video ad network BrightRoll, video is the fastest-growing online advertising format. Studies show a 40 percent growth rate in 2010 alone. More than half of the agency executives who participated in the study indicated that video was… Continue
It’s Free Stuff People
15 February 2010 — Thanks to some snazzy marketing ploys during the Super Bowl, I found myself visiting advertiser’s websites and signing up for their e-newsletters. Watching the parade of long awaited commercials highlighted some valuable marketing ideas. First, don’t ever ask The Who to perform live. Second, give away free stuff. I distinctly remember two commercials: Dockers and Denny’s. Both purported to give away something for nothing. Besides the scene of half dressed singing men sauntering through an… Continue
Innovate or Die
5 August 2009 — A Little Caesar's pizza just moved in down the street. They offer $5 pizzas at a moment's notice, just walk in. This is both the cheapest and quickest pizza available in town. The taste isn't bad either, not great, but not bad. Two doors down from Little Caesar's, in the same plaza, is a family-owned carry-out pizza shop. They charge $11-$18 per pizza, and business is dropping for them. People are heading to Little Caesar's… Continue
What is a Landing Page?
10 July 2009 — We are all familiar with homepages for a website. However, sophisticated websites also employ what are known as "Landing Pages." A landing page is a single page designed for a single purpose, to orient a particular group of people towards a particular action. For example, if you are a construction company, you may deal with general contractors as well as homeowners. Which group do you target your homepage? Well, both, I suppose. However, you should… Continue
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