Social Media Blog
The Power and Danger of Sharing through Social Networking
16 June 2010 — Social networking is built on the premise that we want to "share" things. We share things with others in the hopes that they will find some value in what we offer and we can receive what others have to share in the event that we discover that same sense of value. Sharing through social networking (not entirely unlike sharing a straw!) carries with it implicit power and implicit danger. I would name the main sources… Continue
It’s Cool to be Short
21 May 2010 — Good news for those of us who have ever wasted any time wishing we could be taller. In case you haven't heard, SHORT IS IN!! URL shorteners are all the rage. Seems like every other day someone else is introducing their own URL shortening service. If you're not hip to this deal, basically in a world that is asking us to communicate with one another in 140 characters or less, every character counts and that's… Continue
Be Iconic
21 April 2010 — In my last post, "Imaginary Meetings and Meaningful Connections," I explored the importance of making it as easy as possible for those who happen upon your website or blog to take a next step in connecting with you through your most meaningful social networks. I suggested that it's far better to emphasize 2-3 means of social networking as opposed to trying to offer as many as possible. We need to resist the ever-present temptation of… Continue
Imaginary Meetings and Meaningful Connections
16 March 2010 — For many of us, a website or blog is the first point of contact we have with new people. Through searches, referrals, and links, all sorts of people are "meeting" us without our direct knowledge. Weird right? I think it is. I mean, when is the last time someone met you in person without your direct knowledge? The upside of an online presence is the opportunity to exponentially increase the number of people you might… Continue
Mastering Social Media
24 February 2010 — This is a blog post - a piece of social media. Social media is nothing new. Remember smoke signals? Social Media. Telegraphs? Social media. "Certainly not 8-track tapes?," you say. Oh yeah, definitely social media! Social media is a basic concept - it's a piece of information transferred to one or more people that can be interacted with in some way. Now, as you take a look at the (potentially overwhelming) image in this post,… Continue
Why Blogs Help Business
4 April 2009 — People everywhere are blogging, and they are becoming an extremely affordable tool for marketing your business. A blog can be monetized with advertisements, but there are also a number of other ways that income can be increased with a blog, create more opportunities, and build up interest in your company. The following are a list of reasons why you should consider blogging for your business: Blogs can increase traffic to your business site. We all… Continue
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