Web Design & Development Blog
Expression Engine Has a Space Here
8 March 2010 — A coworker of mine asked me today why "ExpressionEngine" is spelled with two words all over my site ("Expression Engine"). While many people incorrectly assume that ExpressionEngine is two words, I have actually intentionally misspelled it, and for a very specific reason. First of all, I will preface this by stating what ExpressionEngine is. It is a content management system that is adored by developers around the world for its ease of use, flexibility, and… Continue
SEO with ExpressionEngine: Description Meta Tag
28 February 2010 — What is the Description Meta Tag? Meta tags are set within the head of the web document, which means that they will not appear to the viewer of your webpage. They are there for various reasons, but usually for search engines or other technical reasons. One of these tags is called the description meta tag, and it has some very specific purposes. I am assuming that search engines used to read this meta tag’s content… Continue
SEO with ExpressionEngine: Page Titles
16 February 2010 — On November 13, 2008, Google published a Search Engine Optimization Starter Guide. As an ExpressionEngine developer, I began thinking about how I could leverage ExpressionEngine to improve my search engine rankings according to this guide. As a result, I will be posting a series of posts as I push my way through this document, one tip at a time, and describe how ExpressionEngine can improve your SEO. Create Unique, Accurate Page Titles The <title> tag… Continue
What is a Landing Page?
10 July 2009 — We are all familiar with homepages for a website. However, sophisticated websites also employ what are known as "Landing Pages." A landing page is a single page designed for a single purpose, to orient a particular group of people towards a particular action. For example, if you are a construction company, you may deal with general contractors as well as homeowners. Which group do you target your homepage? Well, both, I suppose. However, you should… Continue
Slow Websites Cost Money
10 March 2009 — According to recent research, a website that loads slowly will not only annoy visitors, but cause rankings in Google to fall. Because many visitors will find a website based on Google search results, this loss of traffic will cost website owners money. The research has shown that a page that loads a half second slower than another can experience a drop in traffic by 20%. This effect also occurs in Google AdWords, where keywords are… Continue
Is a Content Management System Right for You?
23 December 2008 — Introduction A content management system (CMS) is a type of web-based software that plugs into your website in such a way that updating content becomes much easier than without it. Without a CMS, any updates to your website will require sifting through HTML code to find the right text to update. If all that is required is to change a word or two, this is usually not that difficult. However, if you need to add… Continue
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