Not your Mother’s Coupons

Posted on 20 May 2010 | by Christina Quist

I love coupons. Correction: I love saving money. It’s a consumer high. I hate clipping and filing coupons. What’s with that coupon pouch anyway? According to a recent survey, nearly 99% of us throw out the coupons that are delivered to us or come in the newspaper.

However, nearly 45 million consumers have abandoned the pouch and have switched to online coupons. Coupology.com is a new site that drives consumers toward the best deals and promotions from local and national businesses. Coupology.com offers consumers the convenience of receiving coupons via e-mail, printable or SMS. No clipping or filing. Tailored for local small business advertising, the service allows advertisers to e-mail coupons and other special promotions to their own customer base, as well as all of the Coupology users in the area. Basically, if you’re a small business, this is the motherload.

A customer address book that tracks birthdays and anniversaries makes it easier to send targeted e-mail coupons to customers. Advertisers can also track the real-time performance of their printable coupons, SMS text coupons or e-mail coupons that customers are most likely to click through. Currently, there are 250,000 users clicking though 75,000 active coupons, not to mention free shipping codes and online goodies. With a service like Coupology.com, advertisers can target ready-to-buy consumers with a 24/7 coupon campaign. And the cost of advertising never looked so good. Prices at Coupology.com start at $19.95 a month.