Difference Between Web 2.0 & Traditional Logo Designs

Posted on 13 July 2009 | by Ryan Battles

The logo that you have designed and utilize for your business is an important aspect of making sure that your business enterprise maintains a cutting edge approach to keeping ahead of the competition. With this in mind, at this point in history it is important that you have a basic appreciation of the key differences between conventional and Web 2.0 logo designs. Through this article you are provided a general and yet necessary overview of conventional versus Web 2.0 logo designs.

An Introduction to Web 2.0

In very basic terms, the focus of Web 2.0 when it comes to design and development - including the design of logos that will be used by businesses with an online presence - is a recognition and focus on the transitory nature of the Internet, a focus on the Internet as a fluid and ever changing community of individuals.
In this regard, the Internet is not so much meant as a place for appearance as it is for sharing. In other words, when it comes to marketing techniques and practices, the focal point is not so much preparing such things as display or banner advertisements as it is about injecting buzz about a product or service in the exchange of information, ideas and concepts that is the trait of the Internet.

The fundamentals of Conventional Logo Designs

It was adverted to a moment ago, conventional logo designs focused on a more fixed online presentation. For instance, when you look at the design and development of a conventional logo for your business to be used on the Net, your concentration is on employing your logo for static advertising purposes: placement on a banner, placement on a website - the key consideration being placement.

Keep in mind that although Web 2.0 is becoming a more significant element of Internet marketing and promotion, what can best be described as more conventional advertising practices have not yet gone on the Net as of this time. As will be discussed in a moment, we are in what very well may be best described as a transitional period between more conventional techniques and practices and full flowing of Web 2.0.

Design and development concepts associated with Web 2.0 are more focused on the interrelationships that exist on the Net. In this regard, web based communities are an essential element of Web 2.0.
These social networks and communities are also becoming the venues through which businesses of all types are turning in order to promote and market their products and services. Because these are vital communities, constantly changing, that rely on "buzz" and interaction between members of these communities - even when it comes to promoting and marketing businesses and their products and services - logos must reflect the manner in which these communities in operate in order for these logos to be effective.

The Transition to Web 2.0

As noted, we really do find ourselves in a sort of transitional period between conventional marketing techniques on the Net and the full advancement of Web 2.0. Therefore, when it comes to the design and development of a logo for your business, you really will want to make sure that you cover your bases on both fronts. You will want to make certain that the design of your logo is undertaken in such a way so that it can be utilized with both conventional and Web 2.0 marketing approaches.

Indeed, being in this transitional phase you really will want to consider the requirement of engaging the services of a custom logo design company that appropriate understands the techniques, requirements and demands of a more conventional as well as a Web 2.0 approach to Internet related design and development.

Conclusion

By keeping up with the trends related to the Internet generally, and related to marketing particularly, you will be in the best possible place to ensure the continuing success and growth of your business today and well into the future.

About The Author

This post was contributed by Ben Johnson of logoinn.com.  If you would like to contribute an article for publishing on Jovia's digital marketing blog, please send an email to info@joviawebstudio.com.