Archives: 2009
How to Leverage Search Engines for Marketing
24 March 2009 — It has been discovered that as much as 80% of all web interactions begin with a search engine (www.pewinternet.org). On the search engine page, there are what are called "organic results", or those results that show up naturally, and "sponsored results", or those results that people pay to have placed at the very top or in the sidebar. Organic results show up where they do based on a complex algorithm that is unique to each… Continue
3 Comments | Tags:
emarketing,
seo,
8 Ways to Promote & Market Your Website
17 March 2009 — Just as getting a PO Box does not immediately generate business, setting up an online presence will not immediately generate business. Once you have a website up and running, the next thing to do is market that website for maximum visibility. What follows are 10 ways to promote and market your website. Regularly update the content. With a "what's new" or "upcoming events" section on your site, there will easily be a way for you… Continue
11 Comments | Tags:
small business,
emarketing,
Slow Websites Cost Money
10 March 2009 — According to recent research, a website that loads slowly will not only annoy visitors, but cause rankings in Google to fall. Because many visitors will find a website based on Google search results, this loss of traffic will cost website owners money. The research has shown that a page that loads a half second slower than another can experience a drop in traffic by 20%. This effect also occurs in Google AdWords, where keywords are… Continue
4 Ways to Protect Your Online Passwords
28 February 2009 — A content management system can be the most secure piece of software imaginable, but if someone else guesses your password, all of that security goes away. More an more in today's day and age, we are putting our lives online, and someone simply guessing a user name and password can be the worst kind of identity theft. Recently, Monster.com was hacked into, and the username and passwords of many of its members were compromised. If… Continue
0 Comments | Tags:
small business,
Introduction to Web Analytics
26 February 2009 — There is a plethora of analytics software that is able to be installed on your website, providing valuable data to help you analyze your web audience. One of the most popular is Google Analytics, and it offers a slew of valuable data. What follows is a brief explanation of the various types of data that you can receive through this great tool: Page Views: This is a raw number that is increased every time a… Continue
0 Comments | Tags:
small business,
emarketing,
seo,
5 Steps to Search Engine Optimization
28 January 2009 — Introduction The primary method of Internet users to find websites is through the use of search engines. That is why a website that ranks highly in a search engine's results will see a dramatic increase in traffic. Just about every website owner wants to receive such good placement, but many times they don't receive it because they don't understand how search engines work. In particular, submitting your site to search engines is only the beginning… Continue
6 Comments | Tags:
seo,
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