Archives: 2010
Taking Social Media Too Far?
1 November 2010 — The more common things become, the easier it is for us to take them for granted, or even take them too far. The video below is a roast on the proliferation of social media and social networking. Wondering if anyone out there has stories of people who have maybe taken "staying connected" just a bit too far. Continue
1 Comments | Tags:
social media,
social networking,
Video Explanation is a Treat for Learners on the Prowl
29 October 2010 — Don’t get tricked into doing more work. Use video explanation; it’s a treat. In honor of Halloween, and our unhealthy simultaneous celebration of gore and candy, I’m bringing out Common Craft’s Guide to Surviving a Zombie Attack. Common Craft is a great website that specializes in explanation. Video explanation, in plain English. It’s a dream come true for visual learning types. Common Craft offers three minute video explanations on a bevy of subjects from augmented… Continue
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small business,
emarketing,
Maximizing Social Media Tips: Twitter
13 October 2010 — Are you trying to keep a pulse on your technical community? Are you trying to keep everybody updated on your marathon training progress? Twitter can be a valuable tool to provide short updates to your group of followers. The following are some tips that will help you maximize your use of this tool. Tweet with a Purpose Just like with any publication, you need to have a purpose and an overall theme to your tweets.… Continue
3 Comments | Tags:
social media,
social networking,
twitter,
To Tweet or Not to Tweet
12 October 2010 — Is Twitter a waste of your time? Let’s say you own a small business and you want to wallow in the free publicity that comes with social media. So, you hop on Twitter. Ever wonder what the chances are of your tweet being retweeted? Or how about getting a reply? Is the time invested worth the outcome? Social media analyzer Sysomos examined 1.2 billion tweets in the last two months. Of those, a whopping 71%… Continue
4 Comments | Tags:
social media,
social networking,
Use These F-Words to get Attention
4 October 2010 — A half a billion people use facebook. The day and time you post could help you get noticed. With half a billion people, including my grandmother, now using facebook, the question is, how does a business stand out in that crowd? It’s clearly a marketing juggernaut with prolific potential. How do you grab the attention of the facebook consumer before becoming a blip on your grandmother’s newsfeed? Easy. Use one or all of these F-words.… Continue
1 Comments | Tags:
small business,
emarketing,
social media,
social networking,
Internet Presence Management
4 October 2010 — Social media as content and social networking as an activity are the main ingredients in the burgeoning enterprise of Internet Presence Management. More and more organizations are recruiting people who know the contours of the worlds of social media and social networking to manage their Internet presence. Here, I want to make a case for why I think those skilled in Internet Presence Management will be increasingly necessary to the success of companies large and… Continue
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Reciprocity as a Key to Success in Social Networking
27 September 2010 — Last time around I talked about how focus serves us well in terms of maximizing our social networking efforts. Another major key to success in social networking is reciprocity - "a social norm of in-kind responses to the behavior of others." (Thanks Wikipedia ;) In some ways this is social networking 101 right? Someone friends you on Facebook, you friend them back. Someone follows you on Twitter, you follow them back. These are common examples… Continue
4 Comments | Tags:
social media,
social networking,
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