Archives: 2010
How to Move an ExpressionEngine Website from One Server to Another
30 July 2010 — Sometimes clients want to move their ExpressionEngine website from one server to another. Perhaps they’re changing webhosts, or perhaps they want a working backup for development purposes. This post is a guide for how to backup and move your ExpressionEngine-powered website. It is a guide for EE 1.6.x In order to move an ExpressionEngine website, we need to transfer two things: The Files The Database Transferring Files This can be done using your favorite FTP… Continue
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expressionengine,
php,
web development,
migration,
security,
backup,
mysql,
Social Media Advertising Likes You
25 July 2010 — Social media advertising might be uncharted territory but Facebook proves that it’s not what you know, but who you know, that sells. According to a recent Nielsen/Facebook report, if my friends like it, I’m more likely to buy it. Survey data from 800,000 Facebook users was analyzed recently to study different responses to more than 125 Facebook ad campaigns from 70 different brand advertisers. The result? Personalization sells. The joint report, Advertising Effectiveness: Understanding the… Continue
0 Comments | Tags:
emarketing,
social media,
Inception, Perception and Leonardo DiCaprio
25 July 2010 — If you haven’t seen the summer movie Inception, you probably should. Sure, it’s a fun metaphysical mind bender but it’s also serves as a catalyst for marketing. The movie is based on the premise that a person’s subconscious is a tunnel to be traveled and can be altered or influenced by certain ideas. The main character played by Leonardo DiCaprio says, "What's the most resilient parasite? An Idea. A single idea from the human mind… Continue
0 Comments | Tags:
emarketing,
small business,
Dynamic Copyrights in ExpressionEngine
18 July 2010 — Don’t let your site’s copyright notice grow stagnant. ExpressionEngine provides an easy way to keep your site’s footer up to date. At the footer, when you create the copyright for your site, keep the site looking fresh by using a variable for the current year. For example, don’t let this happen: © 1994 Jovia Web Studio. Instead, use ExpressionEngine’s date variable formatting: © {current_time format="%Y"} Jovia Web Studio. You will never be out of date… Continue
0 Comments | Tags:
expressionengine,
quicktip,
The Keys to Successful Social Networking: Focus and Reciprocity
15 July 2010 — In my last post, "The Power and Danger of Sharing through Social Networking," I concluded by saying that, The great secret of those who feel empowered as opposed to defeated by making a habit of sharing through social media is focus and reciprocity. I want to say a few words on focus here and deal with reciprocity the next time around. There's a saying that goes, "He who attempts to be a master of many… Continue
0 Comments | Tags:
social media,
social networking,
Photoshop Button and Logo Template
7 July 2010 — One day I was looking at Adobe’s logo that they use on their Creative Suite 4 applications, and wondered if I could mimic that. I was able to, and then I decided to challenge myself with another copycat project. I then copied a button from Apple’s menu bar, and finally, a random 3-d button. I have included them in this post as a Photoshop .psd file. If you have photoshop, you can download it, modify… Continue
0 Comments | Tags:
photoshop,
template,
downloads,
E-Commerce Phones Home
21 June 2010 — “I just don’t trust the Internet with our banking information.” I heard this quote just the other day when working with a non-profit organization. So, when fundraising, they asked potential donors to hand write a check and mail it, providing their own envelope and postage. There are so many more payment processessing options than the old 'check in the mail' system. If you want to receive money, make it easy for people to give it.… Continue
3 Comments | Tags:
emarketing,
small business,
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