8 Ways to Promote & Market Your Website

Posted on 17 March 2009 | by Ryan Battles

Just as getting a PO Box does not immediately generate business, setting up an online presence will not immediately generate business. Once you have a website up and running, the next thing to do is market that website for maximum visibility. What follows are 10 ways to promote and market your website.

  1. Regularly update the content. With a "what's new" or "upcoming events" section on your site, there will easily be a way for you to keep your site up-to-date with new content. Make sure that you put a link to that content on the front page of the site, or a small section that changes regularly to reflect new content. This will show visitors that your site is changing regularly, and is somewhere to come back to at another time.
  2. Give your visitors information. Whether it is articles or fact sheets, make your website a place where people can learn more about whatever they are searching for. Be a resource center instead of just a brochure. If you are an expert in your field (which most business owners are), people will want to know what you know. If you freely share your insight, they will return regularly to learn more. Pretty soon, they will be ready to buy the kinds of services that you provide, and you will already be positioned as a known and trusted resource.
  3. Offer a free newsletter that your visitors can sign up for. Visitors will gladly sign up to get fresh and concise information that is relevant to your industry. They've already visited your site and taken time to read a little bit of what you have to offer, why not send them a newsletter? Visitors will feel connected to your business if you add a personal touch to your emails.
  4. Link to other quality sites, and ask them to link to yours. When others link to your site, more visitors will find you, and your ranking will go up in the eyes of a search engine. There are a number of ways to build links to your site, but a simple way is to just ask for it. If you return the favor by linking to the person's site who has linked to yours, both parties benefit. At Jovia Web Studio, we have many resources for adding links back to your site, and this is one of our greatest forms of search engine optimization. Let us know if you are intereted in one of our SEO packages
  5. Add a signature line with your website to every email you send out. This includes the personal emails. Much of Jovia Web Studio's business has come from referrals from friends and family members that were around at the right time when somebody else said, "I could use a new website". Undoubtedly, your business will benefit from this step also.
  6. Send a one-time announcement to everybody in your address book. I repeat, do this ONCE! After you have identified your position and business agenda, then your follow up communications will include your signature line. This will be enough to keep everybody reminded of what you do. It might even rekindle communication with some long lost contacts.
  7. Join one or two email discussion lists and post messages to it regularly - with your full signature. This is not to spam market your site, but to actually be helpful to the members of the list. Also, instead of simply joining a list of others in your field, join one that your target customer will be reading.
  8. Put your website address on all of your print materials Whether it is a business card, brochure, or advertisement, put your website address on it. You can even work the address into your voicemail message.
  9. There are a few more methods of driving traffic to your site, and Jovia Web Studio offers these as a service:
  • Submission to Search Engines
  • Submission to Directory Listings
  • Regular link building (has to be done manually on influential sites)
  • Optimizing your site for search engine crawling

If interested in some of these services, visit our Search Engine Optimization Page or Contact Us

Tags: small business, emarketing

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Comments (11)

Sep. 04, 2009

Great post. Thanks for sharing your knowledge. You have covered almost all of the important fields that are needed to promote and to market a website.

Web site marketing means how your visitors will find your site, search engine promotion and web site advertising. Promoting your website is critically important in the site building process. If no one knows about your website, you won't have any visitors and if you don't have any visitors then you won't have any income earning opportunities.

Oct. 05, 2009

Nice information of how to promote your site, in other words backlinks is the answer for promotion. I'm also using article marketing and its a very great tool. Thanks for the information.

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Dec. 23, 2009

Thank you, very interesting to read, you should be proud of your blog. I was really enjoying to check your messages from time to time. We are looking forward to your future posts.

Mark Ewans
Dec. 25, 2009

This is exactly what I was looking for. Thanks for sharing this great article! That is very interesting smile I love reading and I am always searching for informative information like this! You are bookmarked!
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Internet marketing company
Jan. 11, 2010

Great tips and create new content and keep on creating new content. And then to build incoming links to your site and to keep on building incoming links to your site.
Of course the content should be interesting to read, and it should be about something that people want to read...

pimp profile
Jan. 13, 2010

If your willing to pay however, you could try SEO (Search Engine Optimization) or something like Kanoodle! or AdWords from Google

Portland OR Website Design
Jan. 21, 2010

Greatly written indeed. I really enjoyed your article and found it to be very informative.

Mar. 10, 2010

thanks. yes, content is king, so time spent on great writing is well worth it.
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business internet marketing online small
May. 08, 2010

We have identified an initial list of target customers within our two target market segments. All target retailers, whether traditional brick-and-mortar companies have websites, receive a high volume of e-mail, and need to maintain a strong positive relationship with their customers.

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Aug. 19, 2010

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers.

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Feb. 17, 2011

In some specialized businesses, there may also be licenses required, either due to special laws that govern entry into certain trades, occupations or professions, which may require special education, or by local governments.

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