Color is Key

Posted on 21 June 2011 | by Christina Quist

When it comes to website design, color is crucial.

Do you remember the 64 pack of Crayola crayons? Oh, the colors! And the built in sharpener! Glorious days! In a recent color study done by KISSmetrics, it turns out that mostly women can appreciate the diversity of color names. Men tend to categorize all similar colors together and lump them in with the same general name. While women might be see Sea foam or Herb, guys will generally see Green.
In this fascinating color study,  85 percent of shoppers said color was a primary reason they made a buying decision. Additionally, 80 percent said that color increases brand recognition. When it comes to website design, color is crucial.


The most universally popular color: blue. The “cheap” color? Orange. Also consider the impact of these colors:


Red:Stop signs are red, as are clearance signs. Red creates a sense of urgency. Red is the color energy and is known to raise your heart rate. Red usually draws attention first.


Black:Black is the color of power, luxury, elegance and authority. Now you know why so many luxury items have black in their marketing. However, black is also associated with death and evil and can evoke strong emotions, so beware of how black will relate to your products.


Green:The color of money, green is associated with wealth. It’s also easy on the eyes and often used as a relaxing color in stores. Light green shows change while dark green shows balance.


Blue: Blue causes the body to produce chemicals that are calming. It is also associated with wisdom and loyalty. However, too much blue can make a message cold and uncaring.


Orange:If you have a call to action, orange creates the need to subscribe or buy. Orange is another energy color associated with happiness and ambition.


Yellow:Stop those window shoppers with yellow. It causes your body to release the feel-good chemical, serotonin. Yellow is associated with happiness, laughter and creativity.


Purple:Purple is the color of sophistication and prosperity. It is often associated with royalty. Purple can increase brain activity that helps with problem solving.
 

Tags: small business, emarketing, web design and development

Related Posts

Comments (6)

4G LTE Phones
Nov. 22, 2011

Can the color Purple really increase brain activity? Have there been studies on this?

rumah dijual
Nov. 23, 2011

thanks for using the post

Daniel Milstein
Jan. 04, 2012

I am glad to read this and I am quiet impressed by the facts that you have mentioned in the above post regarding the colors. Nice traits you have provided which makes the post more informative and advantageous for us. Thank you for the same and appreciative.

Daniel Milstein
Jan. 23, 2012

That is so true,Christina. As an author and business man, I can relate to how you said "In this fascinating color study, 85 percent of shoppers said color was a primary reason they made a buying decision. Additionally, 80 percent said that color increases brand recognition". I hope more people discover your blog because you really know what you're talking about. Can't wait to read more from you!

idmelabels
Mar. 28, 2012

well! is blue color really for wisdom and loyalty?
is that's why there are different colors in idmelabels as well. http://www.idmelabels.com

Best Solution
Apr. 28, 2012

After read this, now i am thinking about color really too much.
http://www.LazyCash44.com

Commenting is no longer available for this entry.